Project Description

UX design
Websites

Challenge

Pianozero is a music management and events agency in Italy with two very different business streams and target audiences: management for artists, and events organization. The client needed to clearly communicate these identities through their website, while keeping everything under the same umbrella brand and domain name.

Strategy

We decided to showcase the music and events businesses in two different standalone one-page microsites sharing the same template structure but a slightly different look and feels, leveraging the colors blue and red to clearly mark the distinction between the activities. All is tied together through an initial splash page.

Approach

I created a splash page presenting the two identities of Pianozero, allowing the user to navigate to the preferred website section. Each section can also be linked and promoted as a standalone website.

The Result

pianozero website
Launch project website