Project Description

UX design
Websites

Challenge

Marta and Nicola moved to Tenerife in 2017, bought and refurbished two apartments in the lovely area of Los Gigantes, and started renting them short-term on Airbnb. They wanted a website to showcase every feature of the apartments and the charm of the area, since they felt Airbnb galleries didn’t quite do justice to the destination.

Strategy

We decided to create a website that would not replace their Airbnb listings, but instead would serve the purpose of telling the story of the apartments and the area of Los Gigantes, providing a link to Airbnb as a CTA. We also printed business cards for guests, in order to enable them to check out the apartments whenever they wanted to come back, bypassing the volatile visibility of Airbnb listings.

Approach

I built an inspirational website focused on highlighting the charm of Los Gigantes and the look of the refurbished apartments, creating an immersive experience for the user. I made sure to include all basic information that a potential short-term renter might need.

The Result

apartments website
Launch project website